About Us

Lovemarks operates as a branch of XVII Degrees, an Australia law firm specialising in trade marks and intellectual property, located in Sydney.

Our team of lawyers have been practising intellectual property law for over 20 years, assisting numerous skincare brands, well-established Australian hospitality businesses, and individuals in safeguarding their brand identities and preventing infringement.

Notable clients the firm has worked with include Anna Polyviou, AirSeed Technologies, Zumbo, FitStop, ShowPo and Flave and many more.

We developed Lovemarks because we noticed that numerous small businesses and startups overlook brand protection, mainly due to the cost of trade mark registration and the complexity of the process.

This is why we founded Lovemarks, with a mission to simplify trade mark registration. Our aim is to provide a seamless process, spanning just four easy steps, all at a fixed cost of $499 AUD for our one-time service fee, plus $400 AUD per class, covering the official government fee. A remarkable 50% discount compared to traditional lawyer charges.

Unlike traditional law firms, we don’t believe in hourly rates or billing by the minute. Forget about acceptance and registration fees, charges for minor objections, or the burden of expensive litigation costs in case of opposition to your trade mark application. With Lovemarks, it’s all about one fixed fee.