Why is it important to register a trade mark?
It’s all well and good to have your business name registered with ASIC and to own the corresponding domain name. But did you know that this does not mean that you “own” the name outright? That’s the operation of a registered trade mark.
When you register a trade mark, you become the absolute owner of your brand name. Not only does it provide a concrete means of establishing your rights to the brand, but it also enables you to claim trade mark infringement under the Australian Trade Marks Act 1995 (Cth). This legal protection is critical for safeguarding your brand against unauthorised use and imitation.
We strongly recommend that businesses prioritise trade mark registration to gain and maintain control over their brand. By doing so, you not only protect your brand’s reputation but also establish a solid foundation for its growth and success in the competitive Australian marketplace.
Here’s how trade mark registration can benefit you and your business:
- Ownership: Registering your trade mark grants you exclusive ownership of your brand name, establishing a distinctive identity in the market.
- Use of the ® Symbol: Once your trade mark is registered, you gain the right to display the ® symbol alongside your brand, notifying others of your legal rights.
- Control: Having a registered trade mark provides you with greater control over your brand’s usage and reputation.
- Valuable Business Asset: Your registered trade mark becomes a valuable (and marketable) asset for your business.
- Protection Against Unauthorised Use: Registration empowers you to prevent others from using a similar trade mark, protecting your intellectual property rights and safeguarding the market position of your business.
- National Coverage: By registering your trade mark in Australia, you secure nationwide protection for your brand in Australia.
- Licensing Opportunities: With a registered trade mark, you can easily license your brand to others for a royalty or fee, expanding revenue streams.
- Enhanced Goodwill: A registered trade mark enhances goodwill among customers, business partners, and within your company, reinforcing trust and recognition.
Put simply, registration of a trade mark creates an IP asset for your company. You have done such hard work in creating a memorable and distinctive brand, so let the team at Lovemarks help you protect it.
